Eye tracking SERP Google refers to the process of using specialized technology to measure and analyze the movement of a user’s eyes as they view and interact with the search engine results page (SERP) on Google. This technique allows researchers and marketers to gain valuable insights into how users visually process and engage with the search results, including which elements they focus on, how long they spend on each result, and any patterns or trends in their behavior. By understanding how users navigate and perceive the SERP, businesses can optimize their websites and content to improve their visibility and attract more clicks from potential customers.