F-commerce, short for “Facebook commerce,” refers to the buying and selling of goods and services through the popular social media platform, Facebook. This form of e-commerce utilizes the platform’s features such as Facebook Marketplace, Facebook Shops, and Facebook Ads to connect businesses with potential customers and facilitate transactions. F-commerce has become increasingly popular due to the large user base of Facebook and its ability to target specific demographics, making it a convenient and effective way for businesses to reach and engage with their audience. However, it also presents challenges such as privacy concerns and competition with other online marketplaces. Overall, F-commerce offers a unique and dynamic way for businesses to connect with consumers and expand their online presence.