A fakefluencer is an individual who portrays themselves as an influential figure on social media, often with a large following, but in reality, their influence is fabricated and their content is disingenuous. These individuals use deceptive tactics, such as buying followers and engagement, to create a false image of popularity and credibility. They often promote products or services that they do not genuinely support, solely for financial gain. Fakefluencers prioritize their own personal gain over genuine connection with their audience, and their inauthenticity can be damaging to both their followers and the brands they collaborate with.