False positive SEO refers to the deceptive practice of artificially inflating a website’s search engine ranking through unethical means, resulting in a temporary boost in visibility and traffic. This can include tactics such as keyword stuffing, link schemes, and cloaking, which violate search engine guidelines and can ultimately lead to penalties or even a complete removal from search results. While these tactics may initially appear to be successful, they ultimately provide no real value to users and can harm a website’s credibility and long-term success. False positive SEO is a short-sighted and risky strategy that should be avoided in favor of ethical and sustainable SEO practices.