Fan-gating refers to the practice of requiring individuals to become a fan or follower of a brand or page on social media in order to access exclusive content or promotions. This strategy is often used by businesses and organizations to increase their online following and engage with their audience. By “gating” their content, they are able to build a community of loyal fans and potentially convert them into customers. However, fan-gating has also been criticized for being a form of forced engagement and can sometimes create a barrier for those who are not interested in becoming a fan.