Fast fashion refers to the rapid production and consumption of inexpensive, trendy clothing that is designed to quickly capture the latest fashion trends and then quickly discarded. This phenomenon is driven by the demand for constantly changing styles at affordable prices, resulting in a high turnover of clothing and a significant impact on the environment. Fast fashion prioritizes speed and low cost over quality and sustainability, often leading to unethical labor practices and environmental degradation. It has become a dominant force in the fashion industry, but its negative consequences are increasingly being recognized and challenged by consumers and the industry alike.