Fast-moving consumer goods (FMCG) are products that are in high demand and have a short shelf life, typically purchased frequently and consumed quickly by consumers. These goods include everyday household items such as food, beverages, personal care products, and household cleaning supplies. They are characterized by their rapid turnover rate, as they are constantly being restocked and replenished on store shelves. FMCGs are essential to our daily lives and are often purchased without much thought or consideration, making them a vital part of the global economy. Due to their fast-moving nature, FMCGs require efficient production, distribution, and marketing strategies to keep up with consumer demand and stay competitive in the market.