FEDMA, or the Federation of European Direct and Interactive Marketing, is a non-profit organization that represents the interests of the direct marketing industry in Europe. It brings together national associations and companies from across the continent to promote responsible and ethical practices in direct and interactive marketing. FEDMA works to ensure that consumers are protected and informed about their rights, while also advocating for the industry’s growth and innovation. With a focus on data protection, privacy, and consumer trust, FEDMA plays a crucial role in shaping the future of direct marketing in Europe.