First Click Free refers to a policy implemented by online publishers that allows users to access a limited number of articles or content for free, typically through a search engine, before requiring them to subscribe or pay for further access. This strategy is often used to entice readers to become paying subscribers by providing a taste of the content and its quality. It also helps publishers to maintain a balance between generating revenue and providing free access to their content. First Click Free is a common practice in the digital media industry and has been utilized by many popular news and media websites.