A floating ad is a type of online advertisement that appears on a webpage and moves across the screen, typically in a smooth and eye-catching manner. Unlike traditional static ads, floating ads are designed to grab the attention of the viewer and create a more interactive experience. These ads can be in the form of images, videos, or animations and are often strategically placed to ensure maximum visibility. Floating ads are commonly used in digital marketing campaigns to increase brand awareness and drive website traffic. However, they can also be seen as intrusive by some users, leading to the rise of ad blockers.