Floor marking for point-of-sale advertising refers to the strategic placement of visual cues and promotional messages on the floor of a retail space to attract and engage customers at the point of purchase. This form of advertising utilizes eye-catching designs, colors, and text to draw attention to specific products or promotions, ultimately driving sales and increasing brand awareness. By utilizing the often overlooked space of the floor, this marketing tactic creates a unique and impactful way to communicate with customers and enhance their shopping experience.