Definition : FMCG

FMCG, or Fast-Moving Consumer Goods, refers to products that are in high demand and are quickly consumed or replaced by consumers. These goods are typically low-cost and have a short shelf life, such as food, beverages, toiletries, and household items. FMCG products are essential for daily living and are purchased frequently, making them a vital part of the consumer market. They are often sold in large quantities and through various distribution channels, including supermarkets, convenience stores, and online platforms. The fast-paced nature of FMCG products requires efficient production, distribution, and marketing strategies to meet the ever-changing demands of consumers.

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