A franchiser is a business entity that grants the rights to use its established brand, products, and services to another individual or organization in exchange for a fee. This arrangement, known as a franchise, allows the franchiser to expand its reach and market presence while providing the franchisee with a proven business model and support. The franchiser typically provides training, marketing, and ongoing support to ensure the success of the franchisee. In return, the franchisee pays a percentage of their profits to the franchiser. Franchisers often have strict guidelines and standards that must be followed by their franchisees to maintain the integrity and consistency of their brand.