Franchisor support refers to the assistance and guidance provided by a franchisor to their franchisees in order to help them successfully operate their businesses. This support can come in various forms, such as training programs, marketing strategies, operational support, and ongoing communication and advice. The goal of franchisor support is to ensure that franchisees have the necessary tools and resources to effectively run their franchises and maintain the overall brand standards set by the franchisor. It is a crucial aspect of the franchising relationship, as it allows franchisees to benefit from the expertise and experience of the franchisor, ultimately leading to the success of both parties.