Definition : Fraudulent click

A fraudulent click refers to the act of intentionally clicking on an online advertisement with the intention of deceiving the advertiser or publisher. This deceptive practice is often carried out by individuals or automated bots in order to generate false clicks and inflate the number of clicks on an ad, leading to inaccurate data and potential financial loss for the advertiser. Fraudulent clicks can also be used to manipulate pay-per-click advertising systems, resulting in unfair advantages for certain parties. This unethical behavior not only harms businesses, but also undermines the integrity of online advertising and the trust of consumers.

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