Definition : Free to paid” conversion rate

The “free to paid” conversion rate refers to the percentage of users who transition from using a free product or service to becoming paying customers. This metric is commonly used in marketing and business to measure the effectiveness of converting non-paying users into revenue-generating customers. A high free to paid conversion rate indicates a successful strategy in attracting and retaining customers, while a low rate may suggest the need for improvements in the product or marketing approach.

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