Freelance search / PPC, also known as freelance pay-per-click, is a form of online advertising where businesses hire independent professionals to manage their search engine marketing campaigns. These professionals, known as freelancers, use their expertise in search engine optimization (SEO) and pay-per-click (PPC) advertising to help businesses increase their online visibility and drive targeted traffic to their websites. Unlike traditional advertising agencies, freelance search / PPC professionals offer a more personalized and cost-effective approach, allowing businesses to have more control over their online marketing efforts. This type of freelance work is becoming increasingly popular as businesses seek to maximize their online presence and reach their target audience through targeted and efficient advertising strategies.