A full-service agency is a comprehensive and versatile company that offers a wide range of marketing and advertising services to its clients. This type of agency is equipped to handle all aspects of a brand’s marketing strategy, from market research and creative development to media planning and buying. With a team of experts in various fields, a full-service agency can provide a holistic approach to promoting a brand, ensuring consistency and effectiveness across all channels. This type of agency is often preferred by businesses looking for a one-stop-shop for all their marketing needs, as it offers convenience, efficiency, and a cohesive brand image.