A full-stack programmatic platform is a comprehensive and advanced technology that enables advertisers and publishers to automate and optimize their digital advertising campaigns. It encompasses all aspects of programmatic advertising, from ad buying and selling to data management and reporting, providing a one-stop solution for all programmatic needs. This platform utilizes sophisticated algorithms and machine learning to target the right audience, deliver personalized ads, and maximize ROI. With its seamless integration of multiple tools and features, a full-stack programmatic platform streamlines the entire advertising process, making it more efficient, cost-effective, and data-driven.