Funnel marketing is a strategic approach to digital marketing that focuses on guiding potential customers through a series of targeted steps, ultimately leading them to make a purchase or take a desired action. This process involves creating a structured pathway, or “funnel”, that begins with attracting a large audience and then gradually narrowing down to a smaller group of highly interested and engaged individuals. By utilizing various tactics such as targeted advertising, email marketing, and personalized content, funnel marketing aims to convert leads into loyal customers and maximize the return on investment for businesses.