A gateway page, also known as a landing page or entry page, is a web page that serves as the initial point of entry for a website or a specific section of a website. It is designed to capture the attention of visitors and entice them to explore further by providing relevant and compelling information. A well-crafted gateway page acts as a virtual doorway, guiding users towards their desired destination within a website. It serves as a crucial first impression and can greatly impact a user’s overall experience on a website. Gateway pages are often optimized for search engines and can also be used for marketing purposes, making them an essential tool for businesses and organizations looking to attract and retain online visitors.