GDPR, or General Data Protection Regulation, is a comprehensive set of rules and regulations designed to protect the personal data and privacy of individuals within the European Union. It aims to give individuals more control over their personal information and requires organizations to handle this data in a transparent and responsible manner. This includes obtaining consent for data collection, implementing strong security measures, and providing individuals with the right to access, correct, and delete their data. Failure to comply with GDPR can result in significant fines and penalties, making it a crucial framework for safeguarding personal data in the digital age.