Generic advertising refers to the promotion of a product or service that does not specifically identify a particular brand or company. It is a form of marketing that focuses on the overall benefits and features of a product or service, rather than highlighting a specific brand. This type of advertising is often used to create awareness and demand for a product or service within a particular industry or category. Generic advertising can be seen in various forms, such as television commercials, print ads, and online campaigns. It aims to appeal to a broad audience and is not tied to a specific brand, allowing for multiple companies to benefit from the promotion.