Definition : Generic product

A generic product is a type of item that is not branded or marketed under a specific company or name. It is often a basic version of a product that is widely available and can be found in multiple stores or online. Generic products are typically less expensive than their branded counterparts and may have a simpler design or packaging. They are produced by various manufacturers and do not have any unique features or characteristics. While they may lack a distinct identity, generic products serve as affordable and practical options for consumers seeking a functional and budget-friendly choice.

Discover the Precise Definitions of Marketing Terms

Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt