Geo-conquesting is a marketing strategy that utilizes location-based technology to target potential customers in a specific geographic area. This technique involves identifying and tracking the location of potential customers through their mobile devices and delivering targeted advertisements or promotions to them. The goal of geo-conquesting is to attract customers away from competitors by offering them personalized and relevant content based on their current location. This method is particularly effective for businesses with physical locations, as it allows them to reach potential customers who are in close proximity to their store or business. By leveraging the power of location-based marketing, geo-conquesting enables businesses to increase their customer base and gain a competitive edge in their local market.