Geotargeting is a digital marketing strategy that utilizes location-based technology to deliver targeted advertisements or content to a specific audience based on their geographic location. This allows businesses to tailor their messaging and promotions to a particular region, city, or even a specific neighborhood, ensuring that their marketing efforts reach the right people at the right time. Geotargeting not only helps businesses increase their reach and relevance, but it also allows them to better understand their target audience and their behavior patterns. With the rise of mobile devices and location-based services, geotargeting has become an essential tool for businesses looking to connect with their customers in a more personalized and effective way.