The Golden Triangle Google SERP refers to the top section of a Google search engine results page (SERP) that is shaped like a triangle and is considered the most valuable real estate for businesses and websites. This area typically includes the top three organic search results, as well as any paid advertisements that appear above or alongside them. The term “golden triangle” is derived from the eye-tracking studies that show users tend to focus their attention on this area when conducting a search. Therefore, ranking within this section can greatly increase a website’s visibility and click-through rates, making it a highly coveted spot for businesses looking to drive traffic and conversions.