A Google Adwords {keyword} tag is a specific word or phrase that is used to target and display advertisements on the Google search engine. These tags are chosen by advertisers to match the keywords that users are searching for, allowing their ads to appear at the top of the search results. This targeted approach helps businesses reach their desired audience and increase their online visibility, ultimately driving more traffic and potential customers to their website. The use of Google Adwords {keyword} tags is an essential strategy for businesses looking to effectively advertise and promote their products or services on the internet.