Google AdWords is an online advertising platform developed by Google that allows businesses to display their ads on Google’s search engine results pages and other Google-affiliated websites. It works on a pay-per-click (PPC) model, where advertisers bid on specific keywords and pay each time a user clicks on their ad. This targeted advertising method helps businesses reach their desired audience and increase their online visibility, ultimately driving more traffic and potential customers to their website. With a variety of targeting options and customizable ad formats, Google AdWords is a powerful tool for businesses looking to promote their products or services to a wider audience.