The Google dance refers to the frequent and unpredictable changes in search engine rankings that occur as a result of updates to Google’s search algorithm. This phenomenon can cause websites to experience fluctuations in their search engine rankings, often resulting in a rollercoaster of emotions for website owners and SEO professionals. The term ‘Google dance’ is derived from the erratic and seemingly random nature of these changes, which can leave website owners feeling like they are dancing to Google’s tune. The Google dance is a constant reminder that staying on top of SEO best practices and adapting to Google’s ever-evolving algorithm is crucial for maintaining a strong online presence.