Google Penguin is a search engine algorithm created by Google to combat spam and improve the quality of search results. It specifically targets websites that use manipulative techniques to artificially boost their search engine rankings, such as keyword stuffing and link schemes. The algorithm evaluates the quality and relevance of a website’s backlinks, penalizing those that violate Google’s guidelines. This ensures that only high-quality, relevant websites appear at the top of search results, providing users with a more authentic and trustworthy browsing experience. Google Penguin is constantly updated to stay ahead of spam tactics, making it an essential tool for maintaining the integrity of search engine results.