Google Pigeon is a local search algorithm developed by Google to improve the accuracy and relevance of local search results. It takes into account the user’s location and the proximity of businesses to provide more personalized and location-based search results. This algorithm also considers the quality and authority of a business’s website and online presence, as well as the user’s search history and behavior. With Google Pigeon, businesses have the opportunity to reach a more targeted and relevant audience, while users can find the most relevant and useful information for their local searches.