Google Search Console, formerly known as Google Webmaster Tools, is a free web service provided by Google that allows website owners and webmasters to monitor and optimize their site’s presence in Google search results. It provides valuable insights and data on how Google crawls and indexes a website, as well as any technical issues that may affect its performance. With Google Search Console, users can track their site’s search traffic, submit sitemaps, and receive notifications about any potential issues or penalties. It is an essential tool for any website owner looking to improve their site’s visibility and performance on Google.