Green/environmental marketing, also known as eco-marketing or sustainable marketing, is a business strategy that focuses on promoting products or services that have a positive impact on the environment. This type of marketing aims to educate and persuade consumers to make environmentally-friendly choices by highlighting the eco-friendly features of a product or service. It involves incorporating sustainable practices into all aspects of the marketing mix, from product design and packaging to advertising and distribution. The goal of green/environmental marketing is to not only drive sales, but also to create a more sustainable and responsible future for our planet.