Greetings marketing refers to the strategic use of personalized and targeted communication to establish and maintain positive relationships with customers and potential clients. This form of marketing involves sending personalized greetings, such as holiday cards, birthday messages, or anniversary notes, to show appreciation and foster a sense of connection with the recipient. By utilizing greetings marketing, businesses can build brand loyalty, increase customer retention, and create a positive brand image. It is a powerful tool for building and nurturing long-term relationships with customers, ultimately leading to increased sales and business growth.