Guaranteed programmatic refers to a type of digital advertising strategy that combines the efficiency and automation of programmatic advertising with the assurance and reliability of guaranteed placements. This approach allows advertisers to secure ad space on specific websites or platforms, while still utilizing the advanced targeting and optimization capabilities of programmatic technology. By guaranteeing ad placements, advertisers can ensure their ads are seen by their desired audience, while also benefiting from the streamlined and data-driven nature of programmatic advertising. This innovative approach offers the best of both worlds, providing a more effective and efficient way to reach and engage with consumers.