Handwritten signature direct mail refers to a marketing strategy that involves sending personalized, physical mail pieces to potential customers, with the sender’s handwritten signature as a personal touch. This type of direct mail is often used to create a more personal and authentic connection with the recipient, as opposed to traditional mass-produced mailings. The handwritten signature adds a human element to the communication, making it stand out and potentially increasing the chances of a response. This method of direct mail is often seen as more genuine and trustworthy, as it requires time and effort from the sender. It can be a powerful tool for businesses looking to establish a personal connection with their target audience and drive conversions.