A hard discounter is a type of retail store that offers a limited selection of products at extremely low prices. These stores typically focus on selling essential items such as groceries, household goods, and personal care products. Unlike traditional discount stores, hard discounters have a no-frills approach, with minimal store design and limited customer service. They achieve their low prices through cost-cutting measures such as bulk purchasing, limited product variety, and minimal advertising. Hard discounters are popular among budget-conscious consumers looking for the best deals and are known for their unbeatable prices and no-nonsense shopping experience.