Definition : Hedonic price

Hedonic price refers to the value or price of a good or service that is determined by its unique and desirable characteristics, rather than its functional or practical use. This concept takes into account the subjective preferences and perceptions of consumers, as well as the market demand for specific features or attributes of a product. In other words, hedonic price reflects the premium that consumers are willing to pay for a product based on its intangible qualities, such as brand reputation, design, or emotional appeal. This pricing strategy is often used in industries such as fashion, luxury goods, and real estate, where the perceived value of a product can greatly influence its market price.

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