Hijacking a hashtag refers to the act of taking over a popular or trending hashtag on social media for one’s own purposes, often with the intention of diverting attention or promoting a different agenda. This can involve using the hashtag in a way that is unrelated or contradictory to its original meaning, or flooding it with irrelevant or spammy content. The goal of hijacking a hashtag is to manipulate the conversation and gain visibility, often at the expense of the original purpose or message behind the hashtag. This practice can be seen as a form of digital disruption and can have both positive and negative consequences, depending on the intentions and execution of the hijacker.