Definition : Homonymous brands

Homonymous brands refer to two or more companies or products that share the same name but are not related in any way. These brands may operate in different industries or markets, but their identical names can cause confusion among consumers. This can be a result of coincidence or intentional use of a popular name. Homonymous brands can create challenges for businesses in terms of brand recognition and differentiation, as well as potential legal issues. It is important for companies to carefully research and protect their brand names to avoid being associated with unrelated brands.

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