Hotel revenue management is the strategic process of maximizing a hotel’s profitability by optimizing room rates and occupancy levels. This involves analyzing market demand, competitor pricing, and historical data to determine the most effective pricing and distribution strategies. The goal of hotel revenue management is to increase revenue and profitability while maintaining customer satisfaction and loyalty. It requires a combination of data analysis, forecasting, and strategic decision-making to ensure that a hotel is consistently achieving its financial goals. Effective hotel revenue management is essential for the success of any hotel, as it allows for the efficient use of resources and the ability to adapt to changing market conditions.