IAB, or Interactive Advertising Bureau, is a leading global trade association for the digital advertising and marketing industry. Founded in 1996, IAB is dedicated to empowering the media and marketing industries to thrive in the digital economy. It sets industry standards, provides research and insights, and advocates for policies that promote innovation and growth in the digital advertising space. With a diverse membership of over 650 leading companies, IAB is at the forefront of shaping the future of digital advertising and helping businesses connect with consumers in meaningful and effective ways.