Illuminated point-of-sale displays refer to marketing materials or product showcases that are strategically designed to catch the attention of potential customers through the use of lighting. These displays are typically found in retail settings, such as stores or trade shows, and are meant to highlight specific products or promotions. The use of lighting, whether through LED lights, backlit panels, or other methods, adds a visual element that can make the display stand out and draw in customers. This type of display is often used to create a sense of urgency or to enhance the overall aesthetic of a product, ultimately increasing its appeal and potential for sales.