In-feed advertising refers to a form of online advertising where sponsored content is seamlessly integrated into a user’s natural feed or browsing experience. This type of advertising appears in the same format and style as the surrounding content, making it less intrusive and more engaging for the audience. In-feed ads can be found on social media platforms, news websites, and other online platforms, and are designed to blend in with the organic content to provide a more native and organic advertising experience. This allows brands to reach their target audience in a non-disruptive way, while also providing valuable and relevant content to the user. In-feed advertising is becoming increasingly popular due to its ability to capture the attention of users and drive higher engagement and conversions.