In-game advertising refers to the practice of incorporating advertisements into video games, typically through product placement or virtual billboards. This form of advertising allows companies to reach a highly engaged and captive audience, as players are actively interacting with the game and its content. In-game advertising can take various forms, such as subtle brand integration or more overt promotional messages, and has become increasingly prevalent in the gaming industry as a way to monetize games and generate additional revenue. However, it has also sparked debates about the impact on gameplay and the blurring of lines between entertainment and marketing.