In-text advertising refers to the practice of placing advertisements within the body of written content, such as articles, blog posts, or web pages. These ads are typically hyperlinked to relevant keywords or phrases within the text, allowing for a seamless integration with the surrounding content. This form of advertising aims to capture the reader’s attention and promote a product or service in a non-intrusive manner. In-text advertising is often used by businesses as a cost-effective and targeted way to reach potential customers while they are actively engaged in reading or browsing online content.