Inbound marketing is a strategic approach to marketing that focuses on attracting and engaging potential customers through valuable and relevant content, rather than interrupting them with traditional advertising methods. It involves creating and sharing content that is tailored to the interests and needs of a specific target audience, with the goal of building trust and establishing a long-term relationship with them. This method utilizes various channels such as social media, blogs, and search engines to attract and convert potential customers into loyal brand advocates. Inbound marketing is a customer-centric approach that aims to provide value and solve problems for customers, ultimately leading to increased brand awareness, customer loyalty, and business growth.