Definition : Incentivized advertising

Incentivized advertising refers to a marketing strategy that offers rewards or incentives to consumers in exchange for engaging with a brand’s promotional content. This can include discounts, free products, or other perks that encourage consumers to take a desired action, such as making a purchase or sharing the brand’s message on social media. The goal of incentivized advertising is to not only attract attention to a brand, but also to create a positive association and drive consumer loyalty. However, it is important for brands to ensure that their incentives are genuine and align with their values in order to maintain trust and authenticity with their audience.

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