Incremental sales refer to the additional revenue generated by a company through the sale of new or existing products or services to its existing customer base. This increase in sales is a result of targeted marketing efforts, upselling or cross-selling techniques, and customer retention strategies. Incremental sales are a key indicator of a company’s growth and success, as they demonstrate the ability to expand and diversify its offerings while maintaining customer loyalty. By continuously driving incremental sales, businesses can increase their market share and profitability, ultimately leading to long-term success.